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Ambition 5

King Creosote performing as part of Withered Hand in the Scottish Showcase at SXSW, Austin, Texas. (photo: Drew Farrell)

Scotland is a distinctive creative nation connected to the world


  • Deepen artistic and creative practice through international dialogue and exchange
  • Support international touring and showcasing in Scotland to engage audiences and promote cultural understanding
  • Support creative organisations and practitioners to access and develop relevant global markets

What does success look like?

Scotland is recognised as an important centre for the arts, screen and creative industries. Its richly diverse culture has strong traditional roots and an appetite for experimentation and innovation. 

It is known to embrace international cultures, welcome visiting artists and inspire audiences with work from across the world.  

Artists and creative practitioners have opportunities to deepen their practice through international dialogue, exchange and collaboration. 

Excellent work from Scotland is widely promoted and enjoyed and effective partnership working enables new international opportunities and markets to emerge. 

Long-term relationships and partnerships are in place that maximise benefits and impact for artists, creative practitioners and audiences in Scotland and abroad.

The EU’s Creative Europe 2014-2020 strategy is consistent with our ambition.

‘International dialogue and benchmarking at the levels of policy, strategy and performance will bring rewards in stimulating innovation, dialogue and recognition from beyond the sectors.’

We plan to apply this approach across our wider international remit. We will produce an international strategy which will explain how we will achieve this.