There are 5 ambitions that frame our collective aims over the next 10 years.

We want Scotland to be a country where:

• Excellence and experimentation across the arts, screen and creative industries is recognised and valued
• Everyone can access and enjoy artistic and creative experiences
• Places and quality of life are transformed through imagination, ambition and an understanding of the potential of creativity
• Ideas are brought to life by a diverse, skilled and connected leadership and workforce
• Scotland is a distinctive creative nation connected to the world.