Communications Support for the Youth Music Initiative 20th Anniversary

Published: 17 Dec 2021

Creative Scotland is seeking a Communications Contractor with the relevant skills, expertise and experience to create, implement, manage, monitor and evaluate a lively and engaging integrated digital, press and PR communications campaign to celebrate 20 years of the Youth Music Initiative in 2022.

In recognition of the significant reach and impact of YMI over the course of 20 years and its international position as a model of best practise, Creative Scotland is keen to celebrate the scheme’s participants and their achievements, pay tribute to those who make it all happen and raise awareness of the value of access to music making for all young people into the future.

The main objectives for the YMI 20th Anniversary are to:

  • Bring wide public attention to the cultural and societal value of open access to music making for children and young people, highlighting the impact and each of the YMI through individual case studies across all strands of the programme.
  • Strengthen Scotland’s reputation as pioneering and innovative in youth arts policy by evidencing YMI’s inclusive, relevant and distinctive contribution to international music education best practice.
  • Continue to support and showcase the creative and professional development of children, young people and their tutors.
  • To maintain and develop a proactive and progressive approach to equalities, diversity and inclusion and sustainability across the project and campaign.

The successful organisation / individual will lead on the:

  • Creation of a proactive digital, press, PR plan and detailed delivery timeline
  • Development of story lines, themes, relevant assets and materials and dissemination thereof to targeted International, UK national, national Scottish local Scottish and traditional trade media (print, broadcast) on a staggered basis
  • As above for the creation, delivery and management of a staggered and targeted digital campaign including development of online content and assets (website copy, social media content, e-newsletters, video etc)
  • Input and support in the planning and delivery of events
  • Communications advice and guidance for YMI projects
  • Regular reporting throughout the duration of the contract
  • Evaluation of the Communications campaign at the end of contract

The programme holds a range of evidence from end of project reports, newsletters, videos, photos, annual plans, and impact reports which will be made available to the contractor for the purposes of the work being undertaken.

The work will be undertaken in close collaboration with Creative Scotland’s YMI and Communications teams, project participants, contributors and partners.


We expect the budget for this project to be between £20,000 - £30,000 including VAT.


The Deadline for applications is 21 January 2022 through the Scottish Government e-Tendering System, Public Contracts Scotland.

Please note, on the 18th April 2016 it became a legal requirement for all Scottish public sector bodies to use PCS to advertise all regulated procurements.

Visit the Public Contracts Scotland website

How to apply

To apply for this opportunity, please register with PCS as a supplier, if you are not already registered.

Once registered, please then complete your application via the PCS Portal using Reference No. DEC435827 at the following link:

Step-by-step registration and submission instructions

  • Visit PCS and select register as a Supplier, just putting your name in the “Organisation Name” field
  • Click Continue (this will take you back to the main page)
  • You will receive an email from PCS which you will need to click into to activate your PCS Membership
  • Once that’s done, go back into the PCS login page and log in with your details
  • At the top of the Home Page, click “Browse Notices” and under the “Filter Results”, insert in the “Reference No” field DEC435827 and click search - this will bring up Creative Scotland’s Notice Details
  • Click into the Notice and “Record your interest now” then Save and Continue
  • Click onto the Notice again where you will find access to the Document Tab and can open up the Tender Brief document
  • Once you have completed the Tender Brief and the necessary documents, go to the tender page in PCS and click on the “Go To Postbox” option on the right hand side and Create a Postbox Response (this is where you will upload and submit your documents) and click Dispatch.

More information

For further information, please contact, or visit