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Showcase Scotland 2021

Published: 19 Jan 2021

  • Over 100 international music promoters, record label representatives and agents gather for online for Showcase Scotland EXPO at Celtic Connections
  • Wednesday 20 – Friday 22 January

Breabach, taken by Paul JenningsBreabach, taken by Paul Jennings

Scottish musicians will be in the global spotlight this month when more than 100 leading music promoters, record label representatives and agents from across the world will gather virtually, for the 21st annual Showcase Scotland event at Celtic Connections.

From Wednesday 20 to Friday 22 January, the music industry delegates  from 25 countries will experience performances from Scottish bands and musicians including Elephant Sessions who will appear in a stream from Ironworks in their hometown of Inverness, Siobhan Miller, who was recently awarded BBC Alba Scots Trad Award’s Scots Singer of the Year, as well as emerging artists as part of the online Danny Kyle Awards.

Each delegate will also have access to the full online Celtic Connections programme, bringing Scottish artists to a truly global stage.

A virtual trade fair will also take place, allowing promoters to meet artists, their representatives and cultural organisations.

The event, which is supported by Creative Scotland and organised by Active Events on behalf of Celtic Connections, provides invaluable opportunities for the artists to raise their profile and secure new opportunities, as well as highlighting the dynamic music scene in Scotland.

The average annual income from gig and concert bookings and album sales generated for Scotland-based artists from the usual invited delegation to the Showcase is in the region of £3million.

Each year, as part of Showcase Scotland, Celtic Connections partners with a country to help create new international links and advance opportunities for their musicians. In this 21st anniversary iteration of Showcase Scotland, Scotland is the selected country and a special focus on Gaelic artists will feature through a specially commissioned film, Gaelic the Untold Story. Produced with support from Bòrd na Gàidhlig and Creative Scotland, Mary Ann Kennedy tells the story of the language, arts and culture in a 30-minute documentary, highlighting the importance of music and song in keeping the language alive.

Donald Shaw, Creative Producer for Celtic Connections said: “It’s brilliant to see Showcase Scotland celebrate its 21st edition, albeit in a different way than originally planned. I am delighted to see the Gaelic language take centre stage as part of this year’s showcase. As a festival we connect with international cultures and indigenous languages through music, especially this year as we take Celtic Connections to the world, so using this opportunity to showcase one of the languages of our own culture to delegates and audiences on a global scale is fantastic. Showcase Scotland at Celtic Connections continues to provide opportunities for Scottish musicians, and it is great to see it continue this year.”

Alan Morrison, Head of Music, Creative Scotland said: “Showcase Scotland’s 21st anniversary presents a fantastic opportunity for us to come together from near and far. As ever, we’ll be shouting from the rooftops about Scotland’s traditional music and the world-class artists who are eager to get back out and performing in the months and years to come. At Creative Scotland, we’ve worked hard with the Scottish Government to keep the music industry afloat in this most difficult of years. We hope that Showcase Scotland will provide the bridge that’s needed to ensure our musicians have a bright future playing the towns and cities in your part of the world.”

Lisa Whytock, Active Events said: “It’s important to stay connected with the international music industry and for our artists to remain in the spotlight. It’s been a very difficult year for a lot of people and for artists they have not worked since March. This edition will bring together the industry from as far away as Australia, the US and Canada to all corners of Europe in a very different, but immensely important edition of Showcase Scotland.”

Brian O hEadhra, Partnerships Manager, Bòrd na Gàidhlig said: "Gaelic is important to Scotland's identity both at home and internationally. We are happy to support the Gaelic Showcase once again this year and hope that festival organisers will see the wealth of Gaelic artists there are, and in return give Gaelic artists the opportunity to take the language across the world."

Joe Frankland, CEO, PRS Foundation said: “Following a very successful Virtual Visit event in 2020 which set the tone for how the global live sector can engage with outstanding Scottish talent online, we are very pleased to be supporting this week’s Showcase Scotland at Celtic Connections event. With so many barriers to music export, it’s vital Scottish artists and bands are seen by industry delegates around the world. The combination of virtual showcases, trade fairs and informal networking will no doubt get great results this year, and we can’t wait to gather again soon for more of the same.”

Simon Thoumire, Hands Up for Trad said: “It’s brilliant to be going live for Showcase Scotland 2021! If we can't be there in person at least we can bring you some live streamed music from afar. It will be great to see all the delegates again even if it is only one a screen!”

Megan Henderson from Breabach said: “It’s great to have such a brilliant focus on Scotland and in particular Gaelic artists this year. Showcase Scotland really delivers opportunities for artists and for us was the catalyst to collaborations with the likes of Sydney Opera House. It’s great to see it happening and to so many of the international music industry being involved.”


Creative Scotland is the public body that supports the arts, screen and creative industries across all parts of Scotland on behalf of everyone who lives, works or visits here. We enable people and organisations to work in and experience the arts, screen and creative industries in Scotland by helping others to develop great ideas and bring them to life. We distribute funding provided by the Scottish Government and the National Lottery. Further information at www.creativescotland.com. Follow us @creativescots

About Celtic Connections Celtic Connections 2021, in its digital format, will present concerts using an online platform every night between Friday 15th January - Tuesday 2nd February 2021. Top quality performances will be available to view online across the 19 days with some of the biggest names on the Scottish music scene and beyond appearing on screens across the world as part of the festival.

Celtic Connections began in 1994, when its 66 events centred around one venue, the Glasgow Royal Concert Hall, and welcomed 27,000 attendees. Since those early days Celtic Connections has become more adventurous, more experimental and more diverse and in a usual year welcomes over 100,000 attendees and over 300 artists to Glasgow for over 2000 events.  The diverse programme has traditionally included world-class concerts and one-off musical collaborations alongside talks, workshops, film screenings, theatre productions, ceilidhs, exhibitions, free events and late-night sessions. A huge range of musical genres are showcased across the festival, as well as genre-busting performances that defy any attempt at categorisation. This, alongside a host of special commissions and creative collaborations, have made the festival both distinctive and internationally acclaimed.

Showcase Scotland Expo is dedicated to opening new markets for the presentation of artists working in the genres of folk, Gaelic and Scots language, traditional, world, acoustic and roots music. Through the work presented, they seek to strengthen professional networks, promote the outstanding quality of traditional and folk music produced in Scotland and encourage international opportunities for Scottish musicians.

PRS Foundation is the UK's leading charitable funder of new music and talent development. Since 2000 PRS Foundation has given more than £32 million to over 6,800 new music initiatives by awarding grants and leading partnership programmes that support music sector development. Widely respected as an adventurous and proactive funding body, PRS Foundation supports an exceptional range of new music activity – from composer residencies and commissions to a network of talent development partners and showcases in the UK and overseas. @PRSFoundation

Hands Up for Trad exists to promote Scottish traditional music through information, education and advocacy to artists, participants and audiences across Scotland and beyond.

Bòrd na Gàidhlig (the Bòrd) is an executive non-departmental public body established under the Gaelic Language (Scotland) Act 2005.  Bòrd na Gàidhlig works to promote Gaelic in partnership with the Scottish Government, local authorities, public bodies, delivery partners and communities. The Bòrd’s vision is that Gaelic is seen and heard on a daily basis across Scotland, such that it is widely recognised as an integral part of Scottish life and as a national cultural and economic asset. For more information visit www.gaidhlig.scot