Cultural Value

Ruth Negga in Iona (photo: Baird Entertainments)

Creativity enriches all our lives and tells the world who we are

It expresses who we are, challenges us, entertains us and makes us think.

It has the power to transform us, to take us away from the everyday and to enjoy being alive.

It can also inspire us to participate in creative endeavour, to become artists or creators ourselves.

It shapes our international reputation and how we are seen by the world.

The arts, screen and creative industries are Scotland’s international calling card telling the story of what Scotland is and can be through our creativity. They send a message to the world that Scotland is a place where creativity thrives, producing internationally renowned work, sending our home-grown talent out into the world and drawing international talent to come here.

Did you know?

  • Scotland is widely recognised as rich in cultural heritage and is also seen as an interesting and exciting place for contemporary culture. Scotland is ranked 13th in a global index of 50 nations for its contemporary culture - Nations Brand Index, GFK-Anholt, 2017
  • 90% of people in Scotland agree that Scotland is a creative nation - Scottish Opinion Survey TNS, September 2017
  • 58% of the Scottish population report that they take part in creative activity on at least a weekly basis - Scottish Opinion Survey TNS, September 2017
  • 69% agree that they are a creative person and 68% agreed that arts and culture are an important part of their life - Scottish Opinion Survey TNS, September 2017
  • 92% believe it is right that there should be public funding of arts and cultural activities in Scotland (up from 87% in 2015) - Scottish Opinion Survey TNS, September 2017
  • 84% say their local area would lose something of value if the area lost its arts and cultural activities - Scottish Opinion Survey TNS, September 2017
  • 92% engaged with culture either by attending a cultural event or place or participating in a cultural activity - Scottish Household Survey, 2016.


Scotland x SXSW: The bands that brought Scottish sounds to Texas

South by Southwest is an annual conglomerate of cutting-edge culture, combining film, interactive media and, of course, music. This year, we supported five Scottish artists on their journey to SXSW through the PRS International Showcase Fund.

Published: 29 Mar 2018

The festival helping the UK to Get Creative this March

From Saturday 17 to Sunday 25 March 2018, the Get Creative Festival will see people coming together to be creative in their local community.

Published: 15 Feb 2018

The film festival encouraging audiences to Take One Action

Since 2008, Take One Action Film Festivals have engaged tens of thousands of people with world-class films, showcasing inspiring stories that comment on issues of global concern. We speak to Tamara Van Strijthem about a decade of making a difference through cinema.

Published: 16 Nov 2017

Sell-out Showcase for Scotland at International Celtic Music Festival

International music fans have snapped up all tickets for a concert showcasing Hebridean music and culture at Europe’s biggest Celtic festival, as Scotland presents 220 of its finest Traditional, Gaelic and Celtic artists at Festival Interceltique de Lorient in France.

Published: 04 Aug 2017

Paisley's bid to be UK City of Culture 2021 is now Scotland's bid

After making the official shortlist, Jean Cameron, project director for Paisley 2021, explains how Paisley’s bid to be UK City of Culture 2021 is now Scotland’s bid.

Published: 31 Jul 2017