Surveying a representative sample of the population in Scotland, this is the second wave of research, following the first wave which was completed in August 2020. The survey provides valuable insight regarding how the Covid-19 pandemic has changed attitudes towards, and engagement with, cultural activity and also looks at public attitudes towards cultural participation in the future.
Key findings include:
- More than half the population (56%) say they really miss attending cultural venues and events
- However, there is wariness amongst the culture-going public as regards returning to venues and events as restrictions ease, more so than with many other leisure activities
- The vast majority of the population (98%) are engaging with cultural activity from home during the Covid-19 pandemic but only a small proportion (17%) say they are willing to pay for cultural content that has moved online due to the pandemic
- Audiences are nevertheless looking forward to attending cultural activity when they can; are open to trying new experiences at different types of venue (70%); and audience levels look likely to return to pre-Covid levels, or increase, once a vaccine is widely available.