We want to support individuals and organisations across Scotland to develop and deliver high quality work that reflects Scotland’s diversity and distinct identity.
We recognise that organisations will have different routes towards the creation of high quality work – expressed as their vision, mission, or ambitions. Quality can be evident in the creative outcome, in the creative process, in the experience for audiences and participants, or a combination of these. For organisations whose role is sector development, quality can be evident in their service, support, advice, and engagement with their sectors or customers.
How do we define Quality and Ambition?
In the creative and cultural sector, quality is a subjective measurement. We see quality across all art forms, specialisms and genres and there is no single description that can capture when something is considered high quality. While we therefore don’t use a particular definition, we do consider a number of different aspects when assessing the quality of a project, proposal or piece of work.
High quality work results from having a strong creative vision and an effective creative process – the knowledge, skills and expertise to deliver it.
In some instances putting place and communities at the heart of this activity can provide audiences and participants with high quality cultural and creative experiences and adds value to localities and communities of practice.
For organisations, quality is also driven by effective governance and leadership.
We want to see the creative and cultural sectors support collaboration and creative exchange and establish and signpost clear pathways for workforce and talent development.