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FOTAM 2020: Redefining Value in the Art Market

Can value in the art market be reconfigured beyond the privileged few? What would be the economics of such models?

These were the questions being answered as Creative United brought together artists, activists, academics, and the wider arts industry for FOTAM 2020: Redefining Value in the Art Market.

Taking place across our screens, over 1000 people attended and contributed to the series of virtual events, each of which set out to explore alternative concepts and models focused around the following key themes: Redistributing Power, Expanded Formats, Shared Infrastructures, and Reconsidering the Local. The topics and themes covered within the series form part of an important and ongoing discussion within the art world, with many gaining new relevance in light of the disruptions and developments which have taken place in 2020.

Whether you missed a session or want to listen again, you can watch full captioned recordings of each #FOTAMUK event below.

Expanded Formats: Reimagining Art Economies Online

What if approaches to selling and experiencing art online were based on a deeper understanding of the artistic possibilities and politics of technologies?

Lucy Rose Sollitt and Jo Townshend explore alternative future art market economies with a panel of special guests.

Unfortunately, the beginning of this event did not record correctly. To provide some additional context as part of Co-Convener Lucy Sollitt’s introduction, view a transcript of this section of the talk.


View more information about the session on the FOTAMUK website.

Shared Infrastructures: Envisaging a Sharing Economy for the Art World

How can sharing information, resources, technologies or revenues work within the art market?

In this discussion, Bernadine Bröcker Wieder invites participants to deconstruct what she describes as the most valuable resources currently protected in the artworld as we know it; information, resources, technologies and revenues.


View more information about the session on the FOTAMUK website.

Reconsidering the Local: Learning to be Local

What does it take to build smaller, multiple, connected art markets?

Patricia Fleming and Thalia Spyridou challenge us to reconsider the values that drive two interdependent but not always compatible pillars of the contemporary art sector - communities of artists and the art market.


View more information about the session on the FOTAMUK website.

Redistributing Power: The Art Market is Structured like a Plantation

How can value in the art market be reconfigured beyond the plantation? What do fugitive art economies look like?

Helen Starr was joined by guests to draw a comparison between the cultural economy that contemporary art now inhibits and the unsound, extractive logic of the colonial plantation system. Together, we contemplated the critical implications that these economies have on the art world and its institutions.


View more information about the session on the FOTAMUK website.

Now that the events are over, please take a moment to share any thoughts or questions you might have in response to the debates, all of which centred around this year's theme: Redefining Value in the Art Market.

This article was published on 11 Nov 2020