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Had National Lottery funding? Join us in saying Thank You!

Birnam Arts

Thanks to people choosing The National Lottery, over £30million goes to good causes across the UK every week

As a distributor of these funds to the arts, screen and creative industries in Scotland, we have seen first-hand the positive impact of this funding on communities across the country.

If you've received National Lottery funding for your project, join us in December to say #ThanksToYou, and help raise awareness of the value of creativity to the people of Scotland. 

What's the big idea?

From Monday 3 - Sunday 9 December 2018, we're inviting projects to get creative and offer something for free to the National Lottery players who make this all possible. It could be free entry to an event or exhibition, a workshop or class, a digital download, a souvenir - anything! 

Live Music Now

Why get involved?

  • By taking part, you'll be part of a national campaign bringing together arts, heritage, sport and community projects across the UK in a grand celebration of the good causes being supported by The National Lottery.
  • It will literally put your project on the map, as a special interactive map is being developed to highlight all the activity that week.
  • It will also hopefully get your great work seen and experienced by new and diverse audiences.

How to get involved?

Firstly, let us know that you're interested by emailing communications@creativescotland.com. By doing so, we can keep in touch and let you know about the next steps.

Then, start having a think about what you might like to offer and how you could promote it. We've included a template Press Release below to help you start planning.

Frequently Asked Questions

What is #ThanksToYou?

It’s a chance for any organisation, large or small, to say ‘thank you’ to National Lottery players for the funding you’ve received. After all, if it wasn’t for National Lottery players buying the tickets, we wouldn’t have this funding (£30 million a week) to distribute to Good Causes all over the UK!

We ask that you make the ‘thank you’ as significant as you can. Last year, the most popular offers were free entry offers (either to a whole venue or a paid-for exhibition), but we appreciate not everyone will be in a position to do this.

Who can take part?

Any project, large or small, in the UK that has received National Lottery funding.

Why should I take part?

As a recipient of National Lottery funding, it’s a chance to say thank you and remind people where their money has been spent. Research shows people are more likely to choose The National Lottery when playing a lottery if they know about this funding and how it is used for good causes – and that means more money for great projects in the future.

You are also likely to see greater footfall and attract a more diverse range of visitors than you normally do – this has been the experience of the projects that took part last year. It’s also a great opportunity for publicity in local media and The National Lottery is looking to run a centralised campaign, promoting the 'thank you' week and driving visitors to find out more about the places taking part, so you should benefit from this additional activity.

Moonbeam on a Cat's Ear

What sort of free offer can I make to visitors?

That’s totally up to you! We advise free entry if you are a paid-for attraction; this is an easy message in publicity material and should help attract people who might not normally visit. But if you are already free to visit, you might like to offer something else, eg: free refreshments in your café, a guided tour or a goody bag for the first 25 visitors to arrive with a National Lottery ticket.

Just be sure to clearly specify on your website and in any promotion materials what you are offering to avoid disappointing any visitors.

What sort of National Lottery ticket can we accept?

We’d suggest all National Lottery games qualify for free entry, including tickets for any National Lottery draw-based game (Lotto, Euromillions, Thunderball and HotPicks) or National Lottery Scratchcard. Proof of ticket can be paper or digital. Date of draw/purchase is not relevant (unless you want to make it so).

It's really up to you, just be sure to clearly specify on your website and in any promotion materials what you will accept.

Can someone get in for free if they don't have a National Lottery ticket?

This promotion is aimed at thanking people who can provide a National Lottery ticket (paper or electronic). Whether you insist on this is at your own discretion.

Women's Creative Company

Can I put a limit on the number of visitors who receive the free offer?

Absolutely. If you’re concerned about numbers you could, for example, make the offer available to the first 50 people to arrive with a National Lottery ticket. Just be sure to clearly specify on your website and in any promotion materials what the limits are to avoid disappointing any visitors.

Will we have to check the holders of proof of National Lottery purchases are over 16?

No, it is the responsibility of the retailer selling the National Lottery ticket to ensure the player is over 16, therefore venues will not be required to check ages.

Do I need a set of Terms and Conditions to take part in this promotion?

Yes you do, but these don't need to be long or convoluted. We've included a sample set of T&Cs in the downloads above. If you're really unsure, The National Lottery's Legal Team are happy to review your suggested T&Cs, just email Shelley.Morrell@CamelotGroup.co.uk or Jenny.Scott@CamelotGroup.co.uk.

Please also note, your T&Cs will need to be published somewhere that people can find, if they're interested in the small print. The best place for this is on your website. You must send us a link to your T&Cs when asked to do so on the Registration Form (coming your way soon) so we can officially register you as taking part in the promotion.

Will we be reimbursed for any monies lost via ticket sales/giveaways through the promotion?

We are inviting projects that have received National Lottery funding to take part as a way of saying ‘thank you’ to the players who helped raise this funding. We are not able to provide any reimbursement for the activity, but we do hope the additional promotion you'll get will make it worthwhile.

Do I have to make this offer for the whole week?

No - again, this is up to you. You might like to make the offer available for the whole week, part of the week, or maybe just a single day, morning or evening. Just make sure you specify this information on your website and in your media outreach.

I’d like to run this offer, but December doesn’t work for us. Can I do this at another time?

We would like as many places as possible to participate during the week commencing Monday 3 December as this will be the focus of all our communications activity. However, there is nothing stopping you running a free offer for National Lottery players at another time if this suits you better.

When should I start promoting my free offer event?

You can do this as soon as you want – there is no embargo. However, the main focus of our communications activity will be over a fortnight starting Monday 26 November, the week before the offers begin.

Will you want to know how it went?

Yes please! We will send you a link to a survey so you can tell us about your experience, how successful it was and whether any lessons can be learnt. Please can you also remember to take lots of photos (clearly showing your visitor attractions’ identity) during your offer and post them on social media using #ThanksToYou.

Useful Downloads

Thanks To You Campaign - sample Terms and Conditions

Download the sample terms and conditions that you can adapt and use for your campaign.

Thanks To You Campaign - template Press Release

Download a template for a Press Release, for use in promoting the December 2018 Thanks To You campaign.

Have we missed anything? If you've got any further questions, or to register your interest in taking part, please contact us via communications@creativescotland.com.

This article was published on 02 Oct 2018