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Ambitions and Priorities

YDance, Scotlands national youth dance organisation. (photo: Paul Watt)

There are 5 ambitions that frame our collective aims over the next 10 years.

We want Scotland to be a country where:

  • Excellence and experimentation across the arts, screen and creative industries is recognised and valued
  • Everyone can access and enjoy artistic and creative experiences
  • Places and quality of life are transformed through imagination, ambition and an understanding of the potential of creativity
  • Ideas are brought to life by a diverse, skilled and connected leadership and workforce
  • Scotland is a distinctive creative nation connected to the world.

Ambition 1

Excellence and experimentation across the arts, screen and creative industries is recognised and valued.

Ambition 2

Everyone can access and enjoy artistic and creative experiences.

Ambition 3

Places and quality of life are transformed through imagination, ambition and an understanding of the potential of creativity.

Ambition 4

Ideas are brought to life by a diverse, skilled and connected leadership and workforce.

Ambition 5

Scotland is a distinctive creative nation connected to the world.