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Intrinsic Value

Ruth Negga in Iona (photo: Baird Entertainments)

Creativity enriches all our lives and tells the world who we are

It expresses who we are, challenges us, entertains us and makes us think.

It has the power to transform us, to take us away from the everyday and to enjoy being alive.

It can also inspire us to participate in creative endeavour, to become artists or creators ourselves.

It shapes our international reputation and how we are seen by the world.

The arts, screen and creative industries are Scotland’s international calling card telling the story of what Scotland is and can be through our creativity. They send a message to the world that Scotland is a place where creativity thrives, producing internationally renowned work, sending our home-grown talent out into the world and drawing international talent to come here.

Did you know?

  • Scotland is widely recognised as rich in cultural heritage and is also seen as an interesting and exciting place for contemporary culture. Scotland is ranked 13th in a global index of 50 nations for its contemporary culture - Nations Brand Index, GFK-Anholt, 2017
  • 88% of people in Scotland agree that Scotland is a creative nation - Scottish Opinion Survey TNS, September 2016
  • 63% of the Scottish population report that they take part in creative activity on at least a weekly basis - Scottish Opinion Survey TNS, September 2016
  • 72% agree that they are a creative person and 69% agreed that arts and culture are an important part of their life - Scottish Opinion Survey TNS, September 2016
  • 89% believe it is right that there should be public funding of arts and cultural activities in Scotland - Scottish Opinion Survey TNS, September 2016
  • 77% say their local area would lose something of value if the area lost its arts and cultural activities - Scottish Opinion Survey TNS, September 2016
  • 92% of adults in Scotland took part in a cultural activity in 2015 - Scottish Household Survey, 2015.

Useful links


Artists from Scotland making waves at major international events

Scotland is a distinctive creative nation connected to the world. We take a look at artists from Scotland who are presenting work at major international events and other venues this summer.

Scotland + Venice

Through promoting new work at one of the world’s most prestigious visual art festivals, Scotland + Venice plays a vital role in helping to raise the profile of Scotland as one of the most vibrant countries for the production, promotion and presentation of contemporary art.

Eco Drama

Eco Drama create learning projects and theatre productions that aim to inspire young people and communities through nature.

Heb Celt Festival

Stornoway's Heb Celt Festival is revered by audiences and performers from all over the world for its stunning location and unique atmosphere.

Youth Theatre Arts Scotland

Youth Theatre Arts Scotland's mission is to transform young lives through youth theatre.

Gabriel Robertson and Ken Petrie

Scottish writer/director Gabriel Robertson and producer Ken Petrie discuss how their short film The Gift has garnered international acclaim.