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Welcome to the October 2022 edition of the Research Round Up

This edition features an update on how audiences spending habits have changed from the Audience Agency, in addition to the second Big Freelancer survey which provides insight into the acute impact of the pandemic on theatres.

It also features a new report from the Baring Foundation outlining recommendations for the care sector to ensure that culture and creativity are at the heart of good quality care, alongside Arts Council England commissioned research that shows engaging in creativity and culture is linked to positive wellbeing, feeling connected, and motivation in people across a range of ages and locations.

We also have the latest research from the Screen sector, including a new report from Screen Skills assessing skills shortages and gaps in the UK nations, and Ofcom’s 2022 Online Nation report.

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Jump to the latest research on:
COVID-19 Impact

How audiences' spending and attendance habits have changed
The Audience Agency, September 2022
For the first time in 2 years, arts, culture and heritage venues were able to welcome back audiences to a 'business as usual' Spring and Summer programme – this report considers how their return has impacted sales and income, compared with pre-pandemic levels. Key insights include:


Big Freelancer Survey - 2022 Report - Freelancers make theatre work
Freelancers Make Theatre Work in partnership with Curtain Call and The University of Essex, October 2022

This report is the second in a planned series of five Big Freelancer surveys (2020- 2025), designed to provide evidence-based insight into the acute impact of the pandemic, as well as in-depth understanding of its impact over time, including how its effects intersect with longer term, pre-pandemic issues such as chronic insecurity and precarity.

The report highlights some of the many challenges for those who tried to keep the ‘show on the road’ during the pandemic. It also reflects on the longer term implications opened up by the pandemic for freelancers and the entertainment sector more widely, and the challenges faced by those campaigning for an equitable and sustainable future for the UK’s world renowned entertainment industries.
Seeking Certainty - cost of living
Association of Independent Museums (AIM), September 2022

This report presents the results of a snap survey sent out to AIM members in September on recent performance, current challenges, and the need for support. 85% of museums responding to the survey were in England, 10% in Scotland, and 5% in Wales. Three-quarters were independent museums, with small numbers of local authority, university, and military museums responding. Key findings include:
  • 14 respondents reported being at risk of insolvency, two imminently (insolvent by Christmas).
  • About half of museums found visitors and income over summer were either similar to projections or up to 29% below. Just under a third had visitor figures and income significantly below projections.
  • Half of responding museums believed they can absorb cost of living pressures in the short- but not longterm.
  • Energy costs were the main pressure (70% of organisations) but around a third to half of organisations also reported pressures on staff costs, core activities, and capital project costs. 
Creative Industries

ReGo – Case Study
UAL: Social Design Institute. Author: Dr Jocelyn Bailey Project Researcher: Dr Francesco Mazzarella, October 2022

In this report, project ReGo is used as a case study to exemplify practice research in social design being undertaken at UAL and articulate its contribution to both real-world challenges and academic research. ReGo is a practice research project led by Dr Francesco Mazzarella (Centre for Sustainable Fashion, UAL) which leverages the power of fashion activism, social design, and storytelling.


Quantifying knowledge spillovers from the UK creative industries
DCMS, Frontier Economics, July 2022

It is important to understand these spillover effects – in particular, what spillovers exist, the mechanisms through which they occur, and the size of the impacts they create – since there may be a strong case for government policy to financially support activities in the creative industries that generate these positive benefits. Yet measuring spillovers is notoriously difficult.

The Department for Digital, Culture, Media and Sport (DCMS) commissioned Frontier Economics to conduct a scoping exercise to understand how knowledge spillovers from the creative industries could be quantified, and whether existing UK data sources would be suitable for such empirical analysis. This report presents the results of this scoping study and recommendations going forward.


FestForward
Creative Informatics (The University of Edinburgh and Edinburgh Napier University), Andthen, August 2022

A research team from Creative Informatics based at The University of Edinburgh and Edinburgh Napier University, has launched a fictional, speculative magazine, set in 2030, which explores possible futures for the development of digital technologies and data-driven innovation with festivals in Edinburgh and Southeast Scotland.

The imagined cultural publication FestForward, was developed through interviews, conversations and workshops with individuals and organisations working in the region’s cultural sector in 2022. By telling these stories, the research team hope to stimulate conversation about possible equitable and sustainable digital futures, and present ideas that could contribute to work in the present for those working in, with and around festivals and culture.

Equalities, Diversity and Inclusion

'Being With' in Sensory Theatre - Oily Cart

Oily Cart Researcher in Residence, Dr Jill Goodwin and Artistic Director, Ellie Griffiths, September 2022

‘Being With’ in Sensory Theatre investigates what we can learn from people with different perspectives and grapples with the difficult questions that arise in the making of our work.

The report offers a shift in how we experience art together in ways that mean something to all of us. It focuses on the theatre experience for audiences who experience the world in radically different ways and looks at how sensory shows can create equal opportunities for all theatre goers. The authors also dig into the often feared areas of language and labelling and agency and personhood to provide some clarity and suggestions.


Poorest areas excluded from Manchester’s creative industries success story
Creative Industries Policy & Evidence Centre, September 2022

Manchester has long been considered a creative industries success story. It is the one place outside the south-east of England that can rival the dominance of London. However, this new research on the presence of the creative industries in the Manchester city-region, points to a more complex picture with large areas, mostly in the poorest parts of the city, having few creative industries firms and very little to no creative industries employment.


Teacher insights for museums 2021-22
Art Fund, September 2022

This report presents the results of Art Fund’s research with teachers into what support and resources they need to make museum visiting a more regular part of their teaching, including specific recommendations on how museums can help remove barriers for teachers.

Fair Work

Arts Pay Report 2022
Arts Professional, October 2022

This survey invited participation from full and part-time employees in the UK arts and cultural sector, as well as freelance workers and business owner-managers.
After releasing preliminary findings of the ArtsPay 2022 survey in July 2022, the publication of this full report comes at an important moment, at a time of rising inflation and during significant ongoing pandemic-related challenges. Arts Professional have also written analysis to accompany the report which can be found by following the links below:

Sustainable Development

Creative Industries and the Climate Emergency: The Path to Net Zero 

The Creative Industries Policy and Evidence Centre, Julie's Bicycle, BOP Consulting, October 2022 

This report presents for the first time an environmental overview of all of the UK’s Creative Industries. For every industry, it provides a summary of sources of carbon emissions and other environmental problems, projects to reach Net Zero, and obstacles to progress, and shows that climate change and environmental issues are now at the top of the agenda for creative businesses, from international corporations to start-ups 

The report also highlights gaps in our knowledge base, opportunities for collaboration and co-ordination, the skills and education requirements of the sector, and potential research projects which need to be scoped and undertaken. 

Health and Wellbeing

Every care home a creative home
The Baring Foundation, September 2022

In this comprehensive report, The Baring Foundation looks at the lessons that are learnt from the diverse group of organisations that have received funding and brings together a range of clear recommendations that outline a way forward for the care sector, which ensures that culture and creativity are at the heart of good quality care.
This report not only identifies the benefits to people who live in care settings but there is also a significant impact on the staff who deliver care. The report shows many examples of the impact cultural and artistic activity has on everybody in the care setting, and its importance to staff wellbeing must also be acknowledged and developed.


Creative Lives On Air: Evaluation
Creative Lives, Dr Patricia Vella-Burrows and Nick Ewbank, October 2022

This report reflects on a period when Creative Lives On Air played an unexpected and increasingly important role in supporting people in communities across the country during lockdown, demonstrating the ability of BBC local radio to reach into isolated people’s homes. Through surfacing and supporting everyday creativity, Creative Lives On Air may have a role to play in helping to reduce health inequalities. 


Arts, Culture & the Brain
Arts Council England, UCL’s Social Biobehavioural Research Group, August 2022

This report presents research commissioned by Arts Council England that investigates the impact of creativity and culture on the brain. The report offers extensive evidence that:

  • Engaging in creativity and culture is linked to positive wellbeing, feeling connected, and motivation in people across a range of ages and locations. 
  • The mental wellbeing of people in highly deprived areas can benefit more from taking part in creative and cultural activities. 
  • By engaging with creativity and culture, relationships between parents and their children can be strengthened, while children can be more ready to start school, especially if they’re less economically advantaged. 
  • Taking part in creative activities can help reduce a range of ‘negative’ behaviours in teenagers, including criminal behaviour and substance use.

A co-produced online cultural experience compared to a typical museum website for mental health in people aged 16–24
Australian & New Zealand Journal of Psychiatry, September 2022

Results from a recent experimental study of online cultural experiences for mental health suggest that online engagement with arts and culture has the potential to impact on Young People’s mental health in a measurable way. Reporting on this new research, Arts Professional highlight the link found between engaging in online arts and culture and mental health, with participants reporting a reduction in psychological distress at the end of the pilot study, despite it being conducted at a time of increased Covid restrictions.

Music

Dignity at work 2: Discrimination in the music sector
ISM, Dr Kathryn Williams and Vick Bain, September 2022

This survey aimed to answer the question: has there been any cultural change in the music sector since 2018? The survey data suggests a change that is not positive: 66% of survey respondents reported that they have experienced discrimination at work, 70% of which occurred in the past five years.

This report includes personal testimonies from music sector workers alongside analysis of survey responses, and presents a set of recommendations help address the situation for both government and sector representatives.

Screen

Female professionals in European film production
European AudioVisual Observatory, Patrizia Simone October 2022

This report provides an overview of the gender disparity among film professionals working in the European film industry. In addition, the report explores the gender composition of professional teams and identifies the share of films led by female-majority teams.


Scripted production: assessment of skills shortages and gaps  in the UK nations and regions
Screen Skills, Lisa Howe and Dr Jack Cortvriend, October 2022

From autumn 2021 to spring 2022, as studios, facilities and locations around the UK faced high demand from scripted physical production, this qualitative study set out to explore crew shortages, skills gaps and related workforce issues by nations and regions. Seeking to highlight commonalities and differences between UK geographies, and the likely reasons behind any variation, the key findings presented will be used to prioritise support and target areas of greatest need.


Investments in original European content: A 2011-2021 analysis
European Audiovisual Observatory, Gilles Fontaine, September 2022

This report builds on a dataset detailing the investments in audiovisual works of the main broadcasters and global streamers in Europe provided by Ampere Analysis. It presents a number of key findings including:

  • Total investments in original European content sharply increased with the entry of the global streamers in the European market.
  • These investments came at a net addition: facing new competition and new standards for TV shows, private broadcasters also increased their investments while public broadcasters faced budget constraints.
  • The streamers’ investments in original European production grew faster than their acquisitions.

Online Nation 2022 report
Ofcom, June 2022

For most people in the UK, being online is a major part of daily life. Being online allows people to connect with others, sometimes in ways they may not be able to do offline. Ofcom data shows how we benefit from a range of online services, from messaging and calling platforms to gaming platforms, online news outlets and online shopping. However, this report also presents data that shows how the internet can pose risks through exposure to potential harmful content or behaviour from other users.


The Impact of Subsidies on Film Quality: Empirical Evidence from France, Korea, the United Kingdom, and United States
Jimmyn Parc, Camilo Umana-Dajud, and Patrick Messerlin in The Journal of Arts Management, Law, and Society, 2022

There is a widespread belief that the higher the level of subsidies, the better the performance of film industries (both in quantity and quality). This article focuses on film quality—evaluated by audiences and critics—and scrutinizes this assumption through four selected countries—France, Korea, UK, and US.


Policy Approaches to Green Film Practices: Local Solutions for a Planetary Problem
Hunter Vaughan in Film and Television Production in the Age of Climate Crisis, 2022

This chapter lays out the historical emergence of green production practices and studies, delves into illustrative case studies from around the world, and identifies promising collaborations between academia, industry, and policy development.

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