The Creative Industries Strategy outlines a number of goals for the next 12 months to help inform and support the work of some 14,000 creative businesses in Scotland across no fewer than 16 sub-sectors – from games design to architecture.
This strategy follows on from the Screen Strategy, published in October 2014, and anticipated the Arts Strategy, which was published in summer 2016. It focuses on supporting creative companies and businesses aiming to be self-sustaining. All three strategies will be reviewed and aligned in 2017.
“if an industry is to advance, much – perhaps all – innovation will come from businesses that do not exist yet. Their founders may not even have imagined the activities that will one day make them celebrities.”- John Kay, writing in the Financial Times
We’re acutely aware that although many companies and individuals have had support from ourselves and our partner organisations, some do not have direct relationships with Creative Scotland or other public agencies and advisory bodies.
We know that many types of businesses from sole traders to large enterprises play a vital role in the landscape we are committed to nurturing and growing.
We know too that everyone involved in the creative industries needs a champion and our aim is to be just that by valuing the social and cultural contribution they make as well as the economic.
Our overall ambition is for Scotland to be the most positive environment globally for innovative creative businesses of all scales.
Our four headline aims are as simple as they are important:
Find out more about our aims and how we will achieve them in the full Strategy document (PDF).
Our main role over the next 12 months will be to support the development of the micro-enterprises that make up the majority of the creative industries sector in Scotland.
Funding sources as a whole for the creative industries present a complex picture. But what we can and will do with our partners is target investment as intelligently as possible to build the sector collectively.
In short, our strategy is to grow sustainability, innovation and specialisation, and to encourage the resilience we need for a successful 21st century economy.
Creative Scotland has a threefold role: as an advocate; as a broker; as an investor.
In practice this involves:
Our specialist Creative Industries Team will lead on the delivery of this strategy. It will be used as a basis for informing all our judgements and decisions across the organisation.
But the practitioners themselves are the principal key to success, which is why one of our main strategic functions is to listen, and listen hard, to their priorities. The creative industries are crucial to Scotland’s success now and in the future.
The emphases will be different throughout sectors and across our varied geography. But the common imperative is for Creative Scotland to speak clearly and appropriately both in nurturing emergent activity, and helping existing sole traders and businesses flourish.
With our partners we want to create the conditions for the sector to strengthen itself and grow.
Photo credits: Judy Clark and MYB Lace at The Lighthouse (Scotland Re:Designed), Podbox studio (Make Works), Slam of the Arcade Age by One Life Remains, at Tacos, Bluegrass and Video Game (Chris Scott) and Patricia Niemann (Make Works).