Visitors welcomed to a creative Scotland (17/ 04/2012)
Over £1.2 million has been invested in thirty-two innovative collaborations between the tourism and culture sectors to promote Scotland’s creativity on a global platform and raise the country’s profile as a tourist destination.
On a visit to the Enchanted Forest near Pitlochry in Perthshire, Iain Munro, Director of Creative Development for Creative Scotland, announced a range of projects, including plans for the renowned visual artists Dalziel + Scullion to introduce a new dimension to the spectacular sound and light show.
Speaking from the Enchanted Forest, Iain Munro, Director of Creative Development for Creative Scotland, said:
‘The Year of Creative Scotland is a chance for us to celebrate and promote Scotland’s cultural and creative strengths at home and on a world stage. These awards will enhance Scotland’s position as a tourist destination to national and international visitors alike and one of the world’s leading creative nations.
‘We are thrilled to make this announcement in the company of renowned visual artists Dalziel + Scullion. The Enchanted Forest already draws in great audiences, attracting over 26,000 visitors in 2011, their work will see even more visitors to this already magical event during 2012 the Year of Creative Scotland.’
Fiona Hyslop, Cabinet Secretary for Culture and External Affairs, said:
“Through the Year of Creative Scotland, visitors and native Scots are being encouraged to see, experience and contribute to Scotland’s rich culture and heritage.
“The funding streams set up to support the Year ‘s diverse range of cultural activity, are having a remarkable impact on our communities. Supported projects like the introduction of visual art to the Enchanted Forest, are helping to showcase, celebrate and promote Scotland’s cultural strengths on the world stage, to both international and local visitors.
“That is why I announced earlier this month that a further £2.2m would be available for the expansion of this important work – taking the total support for the Year of Creative Scotland to almost £8 million.”
Mike Cantlay, Chairman of VisitScotland said:
“One of the main strands behind the Year of Creative Scotland is to introduce new opportunities for visitors to see and experience Scotland’s vibrant culture across all regions. It’s fantastic to see so many great initiatives and festivals across the country benefitting from this funding boost, which we hope will attract even more visitors over the coming months.”
Derek Allan, Creative Director at the Enchanted Forest, said:
“The Highland Perthshire Community Interest Company is very excited at the prospect of working with renowned visual artists Dalzeil and Scullion and to combining their creativity with our award winning designers Simon Wilkinson Lighting Designer and Ronnie Mcconnell Sound Designer and thank Creative Scotland for providing the support to make it happen in our 10th Anniversary Year”.
Offering up hospitality packages, accommodation deals and promoting other local attractions, creative collaborations reach from the Borders to the Orkney isles. Programme highlights include, Wild at Art, a range of creative holidays around Scotland, with workshops run by local artists and visits to cultural attractions, targeted at overseas visitors. On receiving investment, Ute Johnston, Director of Wild at Art, stated: "Creative Scotland's support will be crucial for getting our project off the ground. It will help us to develop a sustainable business model and contribute to putting Scotland on the map of creative destinations."
Visitors to Aberdeenshire will experience a new annual crime writing weekend in Haddo House, with talks by national and international crime writers, children's events, and crime themed tours of Scotland's castles. The Borders will delight in a community-wide celebration and exploration of the recently discovered Hawick Missal, a rare fragment from a medieval manuscript. The programme will include commissioned choral performances at both Melrose and Jedburgh Abbeys by Scottish and European composers.
In Dundee, Artist Jaygo Bloomn will create an augmented gallery across the city where audiences will be able to navigate the artworks in real time using their smartphones. Glasgow will enjoy a celebration of Charles Rennie Mackintosh. While in Orkney, International contemporary art festival Papay Gyro Nights will develop its successful artist exchange programme and John O’Groats will see the creation of a major permanent artwork.
Culture & Tourism projects Include:
- Wild at Art will organise and sell creative holidays around Scotland, including workshops from local artists and visits to cultural attractions and events, targeting overseas visitors and with a focus on Germany and North America
- In the Scottish Borders, Historic Scotland will deliver a community-wide celebration and exploration of the recently discovered, very rare medieval manuscript fragment, the Hawick Missal. Planned highlights include the composition of three new choral pieces by Scottish and European composers which will be performed at Melrose and Jedburgh Abbeys, each year to 2014, and a website will be developed.
- Dumfries & Galloway Arts Festival are developing new partnerships and approaches to broaden its audiences and create greater local impact. These include more support for local promoters, closer working with Destination Dumfries and Galloway; programming new work and developing a Burns Pageant.
Edinburgh & East:
- To celebrate Dovecot’s Centenary, an imaginative and innovative programme of public events and exhibitions, commissions and new works has been developed. This includes a major summer exhibition, Weaving the Century: Tapestry from Dovecot Studios 1912 – 2012, and international tour; a new illustrated book, an international symposium, and a site specific performance piece ‘A Tapestry of Many Threads’ written by Alexander McCall Smith and composed by Tom Cunningham
- Lennoxlove Book Festival will offer hospitality packages for festival tickets, local accommodation and tickets for other attractions in the area, and will market the festival to UK and International visitors via partnerships with tour companies and tourism initiatives.
- The Lammermuir Festival plan to attract more day trip and short break visitors, by enhancing the customer experience, through further developing partnerships with tourism businesses across East Lothian, with a focus on providers of food and drink, heritage attractions and tours.
- Fringe by the Sea is fast becoming the foremost small scale multi-arts festival in Scotland. Taking place in North Berwick every August, it attracts an audience of over 7,500 from East Lothian, Scotland and overseas. Running parallel to the Edinburgh Fringe, it brings headline performers from all around the world as well as assisting in encouraging emerging talent.
- Prestoungrange Arts Festival will Create Worldwide Connections through the creation of tapestry panels that reflect experiences of the Scottish Diaspora. The panels will be created by members of 25 Scottish Diaspora communities throughout the world and involve partner communities in Scotland. The completed tapestry will be exhibited in venues throughout Scotland as part of the Homecoming 2014 celebrations.
Glasgow & West:
- For the first time ever, Sharmanka Kinetic Theatre, intend to bring their internationally successful touring displays “Gothic Kinetic” and “Travelling Circus’ to Glasgow. They are also targeting both domestic and international visitors in a new marketing campaign that includes translating their website and interpretation materials into 5 different languages and building links with the tourism industry. The activity aims to ensure that the award-winning kinetic sculptures of Eduard Bersudsky are seen by an ever-increasing audience, enhancing Scotland's reputation as a destination for world class creativity.
- The Scottish Comedy Agency will launch a specific campaign in the autumn of 2012 to promote ticket, travel and accommodation packages, encouraging customers to visit the Glasgow International Comedy Festival which takes place 14th – 31st March 2013. Building on relationships which already exist between the festival, tourism promotion agencies, partner hotels and travel companies targeting festival goers in London and the Southeast of England.
- Mackintosh Heritage Group will launch a summer programme of creative and cultural events to celebrate Charles Rennie Mackintosh, Scotland’s most famous architect, designer and artist, and his creative legacy in Scotland, particularly in Glasgow, which will culminate in the Creative Mackintosh Festival from 15 - 28 October. Artist collaborations include Mischief Le Bas and Liz Lochhead.
- Archaeology Scotland will work with the communities of Argyll and Bute to create Homeland Argyll and Bute; virtual multi-media exhibitions telling the stories and social history of the vanished culture of crofting and small agriculture on the islands of Bute and Islay.
- Building on Argyll’s rich cultural heritage and abundant creativity, the Heart of Argyll Tourism Alliance, Artmap Argyll, and Kilmartin House Museum have formed a unique partnership of artists, tourism businesses and visitor destinations to develop, coordinate and deliver ‘heARTofARGYLL’ Arts and Heritage Festival in 2012 and 2013.
- North and South Lanarkshire Councils and Scottish Enterprise Lanarkshire will stage additional activity around ‘Celebrating Lanarkshire 2013’, a yearlong series of events and activity launching in late 2012. Major new artistic events elements will be created based on some of Lanarkshire’s most famous and creative people, with approaches being made to such artistes as Mark Millar, Christopher Kane and Jim Lambie.
- 'Arts and Crafts' in the Clyde Valley is a celebration of the art and culture of rural Lanarkshire, providing an opportunity for local artists and crafts people along the Clyde Valley Tourist Route to promote and sell their products, whilst building links and establishing relationships with retailers and operators in the tourism sector. The event will promote exhibitions; workshops; demonstrations and craft sales in venues along the Clyde Valley Tourist Route, one of only 12 National Tourist routes in Scotland.
- Working with artist Jaygo Bloom the Fleet Collective will create an augmented gallery across the city of Dundee. Using smart phones, visitors to Dundee will be able to navigate in real time a series of augmented art works using image recognition markers placed in selected city locations.
- The Perthshire Amber Festival are linking up with local hotels to offer festival packages, through developing live and on-demand streaming of concerts throughout the festival and produce promotional videos for the festival and the local area.
- Working with visual artists Dalziel + Scullion The Enchanted Forest will introduce a Visual Arts dimension that celebrates the Year of Creative Scotland within a community run cultural tourism event.
- The sixteenth World Saxophone Congress has its sights on St Andrews in July 2012. The international event aims to promote artistic exchange between musicians from all over the world while encouraging local saxophone players and students. The theme of WSC16 is ‘Traditions Old and New’ and will include a range of street performances, recitals, master classes and lectures, alongside gala concerts and other live performances. (St Andrews)
- The Clackmannanshire Storytelling Festival will draw upon strengths within clackmannanshire specifically their unique public art programme, they will build on the success of the 2010 Storytelling Festival, and the 'Imagine Alloa' project, which saw a range of art commissions to encourage more visitors to the festival over the next three years.
- Freedom Versions - For ten weeks in the summer months of 2012 and 2013, Freedom Versions will transform the yard of Stirling's Historic Old Town Jail into a bold, collaborative installation expressing artists painted concepts of freedom, independence, colonisation and alienation. (Stirling)
North & North East:
- A new annual crime writing weekend (19-21 October 2012), based at Haddo House and surrounding NTS properties in Aberdeenshire, with talks by national and international crime writers, children's events, and crime themed tours of Scotland's castles.
- Scottish Traditional Boat Festival in Portsoy will programme new 2D and 3D visual arts elements to the festival: ‘Ebb & Flow’. Created by professional artists it will explore the family histories of the area and connections to the rest of the North East, Scotland and the wider world.
- Hospitalfield will pilot new cultural tourism activities at Hospitalfield House, including artists to lead open days; partnerships with Scottish tour companies and local conference organisers, Council and local and national tourism providers. (Arbroath)
- The Cromarty Arts Trust will programme a Words & Music season in Cromarty, including a series of music and writing events taking place from April- November in 2012 and 2013. Weekend events will include Junior Writers, Crime & Thriller, Jazz Weekend, Cromarty Harp Village and Write On.
Highlands & Islands:
- The Feis Chanaidh (Canna Feis) Festival explores the important place of Canna in Gaelic heritage through local musicians, singers and performers. They will encourage cultural tourism by targeting visitors from emigrant populations in Nova Scotia and Canada.
- Highland Print Studio will develop a pilot programme of short courses aimed at the UK and overseas visitor markets. They will appoint a marketing graduate to create a specific marketing strategy and develop the organisation’s networking profile with tourism agencies.
- North Lands Creative Glass delivers an exhibition with Caithness Horizons showcasing objects from NLCG’s Collection of Contemporary Glass exploring glassmaking processes and artist’s inspiration.
- International contemporary art festival Papay Gyro Nights in Orkney will develop its successful event and exchange programme to build an international connections through touring exhibitions with the festival.
- Promotional Arts Network working with its member promoters will make the programme they offer more accessible, better known, and more attractive to the domestic UK market, using a variety of marketing platforms including a Highland Passport scheme and trail.
- Rural touring promoting (group) social enterprise SEALL Ltd offers a programme of 40 quality cultural events across all art-forms throughout the year. They plan to improve engagement and create partnerships between existing high levels of creative and tourism activity in south Skye and build on the south Skye’s profile as a cultural tourism destination.
- A major permanent artwork and series of cultural events as part of the masterplan to improve the experience of visitors to John O’Groats.
Credits: main image and article image by Douglas McBride.
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