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Scottish makers go global with Etsy Resolution

For many craft makers, online sales are a vital part of their business. To help more people get selling online, a free course - Etsy Resolution - seeks to guide creatives on the process of starting their first online shop. We heard from a couple of Scottish makers who have benefitted from the initiative.

“Since opening my shop at the end of January 2016, I've sold over 200 pieces of jewellery online” said Edinburgh-based jeweller Natasha Cornall, who set up her Etsy shop, Willow, after taking part in Etsy Resolution last year.

“I'd been thinking about setting up an online shop for a long time, but Etsy Resolution really gave me the motivation to get started. I'm very much a 'thinker' rather than a 'doer', but the weekly emails really helped break down the process of getting started into manageable steps for me. The Facebook group has been amazing for offering continued support and motivation. It's amazing to see how far everyone has come in the past 12 months.

"I've done four craft fairs here in Edinburgh, and have been selling my jewellery at a shop in Edinburgh since the summer. I've recently had two wholesale orders through Etsy - one for 48 pieces to a yoga boutique in America, and one for 100 pieces to one of my favourite shops in London.”

Reaching international markets has also benefitted Fife-based Izzy Peoples and her Etsy shop, Made By Izzy.

I find it incredible to see how far my products have made it across the world.- Izzy Peoples

"Looking back on the successes I have had over the last year I find it incredible to see how far my products have made it across the world - including Germany, Poland, France, USA, Canada, Brazil and Australia.

"I loved following the lessons and found the wealth of information invaluable. An added bonus had been the Facebook group of fabulous crafters and shop owners who are wonderful at supporting each other."

Izzy Peoples

Leah Black, Creative Industries Officer for Crafts at Creative Scotland said: "The Etsy Resolution programme offers an excellent opportunity for makers new to Etsy to kickstart their business with a step-by-step guide.

"We know that mentoring can be instrumental to makers at different stages of their business growth so the opportunity for makers to be mentored by peers to help to navigate the world of selling their products online is invaluable."

Other Etsy collaborations that we've been proud to be involved with include helping to select the Scottish winner of the 2016 Etsy Awards - Glasgow-based textile designer and maker Laura Spring - and the Four Corners of Craft exhibition which brought together the best of UK craft and celebrated the work of makers supported by The Design Trust.

Etsy Revolution

More about Etsy Resolution

Etsy is one of the biggest online marketplaces for handmade, craft and vintage goods. With over 26,000 sign ups last year, Etsy Resolution helped support a new wave of designer makers launch their creative businesses.

The free email course guides participants step by step through the process of opening their own Etsy shop. The programme aims to give emerging creative entrepreneurs the tools they need to start their thriving online business.

Participants must sign up by Friday 27 January 2017 before starting the course. Over a period of three weeks, participants will receive four lessons via email with information on getting started. There will also be a Facebook group, where participants can share their progress, ask questions and get feedback from successful Etsy seller mentors.

Participants will receive the latest advice on getting started, including:

  • What to sell
  • How to ace product photography
  • The key to crafting great product listings
  • Tips for getting found by shoppers
  • How to market your new shop
  • A guide to shipping…. and much more
This article was published on 20 Jan 2017