At the heart of our identity is the idea of ‘people, places and ideas’ and we wanted a way of writing the name that would embody this, ‘Creative Scot’ and ‘Creative Land’ - something that was inventive and surprising. That’s why the words are split. Also, by placing the words where we have, a subtle ‘C’ and ‘S’ abbreviation for the organisation is formed. Some people will notice it straight away others may not.
The geometric shapes of the circle and square represent the building blocks of visual form, they are familiar, but placed in this context become contemporary symbols working in partnership. They can also function on their own, outside of the marque and this will be revealed as the identity is brought to life.
The black and white logo is the master logo and should be used for acknowledging Creative Scotland investment, support and partnership.
However we intend to use the logo to shine a spotlight on creativity in Scotland and our intention is to allow Creative Scotland to tell the stories of creativity that exist. We encourage arts, screen and creative organisations to embrace the logo and email firstname.lastname@example.org if they want to use the logo in a creative way.
|Artist: NVA Featured work: The Storr: Unfolding Landscape, Photo by Alan McAteer|
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